There are many reasons why WordPress makes a good website design choice for a small to medium business, and here we will focus on the four most important:
WordPress is free.
WordPress was founded in 2003 as an Open Source project to enable better typography in website design. This means that the code and files used to generate a WordPress site are fully editable and free to download, and there are developers all over the world creating themes and plugins to enable the structure and functionality of a WordPress website, either for free or for a nominal cost.
WordPress is highly customisable.
As mentioned above, there are a wide range of themes and plugins offering structure and functions to meet the needs of your business or organisation’s web design. As well as this, being open source means that a skilled designer (that’s us!) can edit the PHP and CSS code behind the website to address specific design requests, making your web design match your branding and requirements even further.
It offers an easy-to-use Content Management System.
It only takes an hour or two to master the main tasks needed to update the content of your website. Gone are the days of struggling through bewildering HTML or alien software, or paying through the nose to change the information or simple design options in your web design.
WordPress is compliant with W3C web standards.
WordPress is committed to maintaining browser compatibility and thinking forward for the web tools of tomorrow by following the standards of the W3C. This means keeping your WordPress website up-to-date with new features and browsers can be done without a complete rebuild.
There are many types of websites that can be built with WordPress - read about them here.
Dispelling some myths…
Your website is the first stop for many potential customers, and it is crucial that your web design is engaging, simple to navigate and offers all the functionality relevant to your business or organisation.
However, many business owners I have spoken to are initially hesitant about investing in a new website because of the mistaken belief that the cost will be outside their budget. They are also worried that the ongoing cost of keeping their website current and relevant will outstrip any financial benefit.
This just isn’t true.
Savant Digital focuses on building and designing websites for small to medium businesses and organisations. I understand the importance of a dynamic and current web presence that doesn’t cost a fortune to run. A custom website designed by a web development agency can cost in excess of $30,000 – and then upwards of $280/hr to maintain. WordPress, however, offers an affordable web design solution with an easy-to-use content management system and lots of functionality options.
Isn’t WordPress for bloggers?
Initially, yes. Today, an estimated 44% of websites worldwide are built using the platform - from simple portfolio sites up to large scale company sites. WordPress is one of the most popular and easy-to-use Content Management Systems available, used by businesses, organisations, creatives, magazines and even retailers.
What about security?
WordPress is open source, which means it is often a target for hackers. However, with an effective security plugin and WordPress’s new auto-updating facilities, your website is safe. You can also consider hosting with WordPress-specific hosts for extra peace of mind. E-commerce transactions are always handled securely using an internal security certificate or external party such as PayPal.
Can I update it myself?
The WordPress content management system makes it easy for you to learn and update content yourself. Your website will come with an easy-to-use ‘page builder’ This way you can keep the professional look of your website, as well as keep your costs down.